A Tesla Roadster in Dallas.

BlueCar’s car sharing service by Bolloré makes a big impact with a unique and innovative marketing action.

If you are a regular reader of Tesla-Mag, you probably know that Tesla’s distribution model is constantly under attack by dealerships who form a front to prevent Tesla from selling its cars directly to consumers.

We were telling you about the fight that Tesla Motors is waging in Texas to counter a very prominent automotive dealer lobby. Elon Musk takes this fight seriously and intends to win these battles in court. Stakes We may well wonder why Tesla absolutely does not want to go through established Franchisees in the US. First of all, we can identify an obvious economic issue. The fewer intermediaries there are, the higher the profit margins. Tesla Motors does not have the financial power to scatter or stray from its main source of income: the Tesla customer base. Then, […]